Questão FC586285
Note: throughout the test, you are going to read an online article entitled Bing A.I. and the Dawn of the Post-Search Internet (written by Kyle Chayka), adapted from https://www.ne
Interpretação de Textos (Understanding)
Instituto AOCP · 2023
Note: throughout the test, you are going to read an online article entitled Bing A.I. and the Dawn of the Post-Search Internet (written by Kyle Chayka), adapted from https://www.newyorker.com and accessed on 11 June 2023. The article is about Artificial Intelligence (A.I.) and it discusses ChatGPT.
All the questions of your test will refer to different parts and aspects of the article. Read the initial part of the article. It is correct to state that
Around a year ago, I wrote a column about users’ growing frustration with Google Search, as automated summaries, sponsored content, and S.E.O.-tailored spam increasingly crowded out the kinds of useful Web site results that Googling was supposed to produce. Google’s search algorithm wasn’t directing us to the information that we wanted to find (for instance, in my case at the time, the elusive perfect toaster) so much as bombarding us with the half-baked recommendations of content mills. Yet Google Search has maintained its dominance partly out of habit and partly because no competing service has offered a viable alternative—until now. On February 7th, Microsoft began a beta launch of a version of its search engine, Bing, in the form of an A.I. chatbot, powered by GPT-4, the latest iteration of OpenAI’s large language model ChatGPT. Instead of directing users to external sites, the new Bing can simply generate its own answers to any query. Google considers the tool to be an existential threat to its core business, for good reason. At the end of last year, the Times reported that the company had declared a “code red.” Microsoft’s vice-president of design Liz Danzico, who helped to develop Bing A.I.’s interface, told me recently, “We’re in a post-search experience.”
- although the author seems to have a positive view on the current services Google Search is providing, he admits that ChatGPT is likely to be a better option as a search engine.
- ‘Post-search experience’ means that instead of the user having to select and aggregate relevant information from all the options the search engine provides, the A.I. develops its own answers to the users.
- the launch of ChatGPT seems to have caused preoccupation for Google, which is on the way of developing their own A.I. search engine similar to ChatGPT.
- the author points out a number of issues Google Search users have been facing, but concludes that this does not cause a negative impact on their general experience.
- the author reflects that Google Search dominance relies on the fact that people are used to using it and that it provides personalized results and suggestions.
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Comentário do professor
Post-search experience refere-se a uma mudança em que o sistema de busca não se limita a listar fontes; em vez disso, a A.I. responde diretamente ao usuário.
Nesse modelo, o usuário deixa de ter que examinar vários links, comparar trechos e agregar informações por conta própria.
O texto exemplifica esse funcionamento ao apontar que o novo Bing pode gerar suas próprias respostas para qualquer consulta, substituindo a navegação para sites externos.
Portanto, a expressão indica uma fase em que a interface entrega uma resposta sintetizada e pronta, diminuindo o papel do usuário como agregador de conteúdo.
Esse entendimento é o cerne da alternativa correta: a A.I. produz respostas próprias em vez de apenas direcionar para fontes.
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