Questão FC586317
What is the main subject in TEXT V?
Interpretação de Textos (Understanding)
Instituto AOCP · 2020
I happily advertise the fact I breastfed – it’s high time that brands embraced it too
by Nell Frizzell
New ads by Aldi, Adidas and Sainsbury’s all feature breastfeeding mothers. Hopefully this will normalize the process to help new parents feed with ease.
It may be some time yet until we see a mother in an advert precariously balancing her child/bag/shopping/pets before pushing a nipple into the mouth of a howling, jam-smeared toddler. But when they do, oh boy, are my days as a model really going to get going.
In recent weeks, a series of adverts have appeared from Tu at Sainsbury’s, Adidas and Aldi, all featuring breastfeeding mothers. Some are wearing flowery blouses and have tattoos, others are holding a naked baby between the zips of a sports top. Of course the women are good-looking, of course they are slim, of course we cannot actually see anything as erotically charged or as morally unsettling as an areola – this is still advertising, after all. But it is, surely, a start.
As someone who breastfed her son for 21 shirtlifting, bra-soaking, carefree months, I am of course pleased to see breastfeeding being held up as something both everyday and aspirational. It is as prosaic as a trip to the supermarket yet as physically impressive as professional sport. It belongs on billboards and screens as much as beds and sofas.
There is no such thing as “normal” when it comes to babies or bodies. But to normalize something that, in the words of UNICEF, has a profoundly positive impact on child health, is of course to be celebrated. You might find yourself whipping out a boob on a train full of football fans; you might squirt milk across somebody else’s coat on the bus; you might find yourself answering the door with your full breast outside your clothes without noticing. And if the presence of big brands behind your bra straps encourage you to keep feeding, then all power to your elbow. It is a shame that this hasn’t happened sooner, but it’s better late than never – and there’s no use crying over spilled (breast) milk.
(Source: https://www.theguardian.com/lifeandstyle/shortcuts/2019/oct/02/adve rts-breastfeeding-mothers-aldi-adidas-sainsburys.Access: 08/01/2020)
What is the main subject in TEXT V?
- It highlights the importance of famous trademarks displaying advertisements of women breastfeeding in their stores.
- It reports the fact that some brands are using good-looking, slim and tattooed women to advertise breastfeeding.
- It condemns the idea of mothers appearing in public showing their breasts and nipples while breastfeeding their child.
- It claims that the breastfeeding advertisements are being erotically charged and morally unsettling for its viewers.
- It shows the difficulties of breastfeeding such as the shirt-lifting, bra-soaking, and carefree months.
Mostrar resposta e comentário
Gabarito
A
Comentário do professor
A alternativa está correta porque o foco do texto é a defesa de que marcas famosas comecem a exibir anúncios que mostrem mulheres amamentando.
O título já aponta essa ideia: "it’s high time that brands embraced it too", ou seja, está na hora de as marcas adotarem a amamentação em suas campanhas. Logo no início o autor cita exemplos concretos: Aldi, Adidas and Sainsbury’s, reforçando o sentido publicitário da questão.
A autora valoriza a visibilidade como forma de normalizar a prática e ajudar pais a alimentarem seus filhos com mais facilidade. Ao relacionar as campanhas comerciais à promoção do aleitamento, o texto destaca a importância social do gesto quando apoiado por grandes marcas.
Conteúdo do catálogo FC Concursos · Atualizado em