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I have a theory on doing business. If my business is good, it’s not because of the weather, the time of year or the economy. It’s because of me. I’m doing something right. If my bu

Interpretação de Textos (Understanding)

Instituto AOCP · 2013

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TEXTO I

What makes a successful business person? Business people who are tops in their field have a lot in common, and art professionals can learn a lot from their successes and strategies

By Murray Raphel

I have a theory on doing business. If my business is good, it’s not because of the weather, the time of year or the economy. It’s because of me. I’m doing something right. If my business is bad, it’s not because of the weather, the time of the year or the economy. It’s because of me. I’m doing something wrong. Somebody is always buying something from somebody, so how can I make them buy from me?

First of all, you need confidence in yourself and your merchandise with clear goals and knowledge of the products you are selling. Only then can you inspire dedication from your staff and a willingness to buy from customers.

Successful business people, no matter what their industry, have been found to share similar traits. Today’s world is no longer satisfied with simply success – we want to know how the successful get to the top. The Russians developed a concept called “anthropomaximology,” in which they try to answer the question of why some individuals outperform others. Through the years I’ve done some anthropomaximology of my own and found there are certain qualities that describe successful business people. Here are a few:

1) They constantly set higher goals.

Successful business people are mountain climbers who, having climbed one peak, look beyond to the next highest. They are the retailers who send 1,500 mailers to their customers and yield a good turnout of 100. But instead of being satisfied with 100, they ask how they can increase that number to 150 the next time. […]

2) They avoid “comfort zones”

To a successful person, standing still feels like going backwards. People who stay in their comfort zones do what they did before because it’s “the way we’ve always done it:”[…] They blame any lack of business on the weather, the time of the year, the economy – anything except for themselves. […]

3) They rehearse the future as they see it

“I believe our future is a one-stop shop for decorating. In addition to limited-edition prints and posters, we now offer collectibles, gift items and small occasional furniture pieces,” said Christine Knoll of the Art Gallery of Hog Hollow in Chesterfield, Mo. Successful people move towards the pictures they create in their mind. They can rehearse coming actions or events as they “see” them. […]

Many successful athletes will say they practice “seeing” themselves winning the race, hitting the home run or scoring the touchdown. They actually visualize a future event which gives them the impetus to achieve the goal. […]

Source: <www.findarticles.com/p/articles/mi_

m0HMU/is_9_30/ ai_108785318/pg_2/?tag=content;col1> Acesso em: 21/07/2010.

The third quality of a successful business person is directly related to successful athletes because

  1. the same way successful athletes picture themselves losing, a successful business person has to visualize the outcome of an enterprise beforehand.
  2. the same way successful athletes picture themselves winning, a successful business person has to visualize the outcome of an enterprise beforehand.
  3. the same way successful athletes picture themselves winning, a successful business person needs faith that without working hard success will be achieved.
  4. the same way successful athletes practice hard, a successful business person has to focus in the present task without thinking in the future outcome.
  5. the same way successful athletes imagine they win to avoid hard training, a successful business person has to visualize the future outcome without working hard in the present
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Comentário do professor

Visualizar significa imaginar detalhadamente um resultado desejado antes de realizá-lo. No texto, a terceira qualidade descreve que pessoas bem-sucedidas “rehearse the future”, ou seja, ensaiam mentalmente ações e resultados.

Do mesmo modo, atletas de alto rendimento praticam a cena da vitória na mente: ver a prova ganha, a jogada executada, o gol marcado. Essa repetição mental prepara o cérebro para a ação concreta.

Aplicado ao mundo dos negócios, visualizar o desfecho permite planejar passos, ajustar estratégias e antecipar obstáculos. A citação de Christine Knoll ilustra essa atitude prática de projetar o futuro da empresa.

Portanto, a relação apontada é direta: assim como atletas usam a visualização para alcançar desempenho, um empresário bem-sucedido precisa imaginar o resultado antecipadamente para orientar decisões e aumentar as chances de sucesso.

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