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Leia o texto para responder à questão FIFA’s exorbitant World Cup tickets could backfire Gianni Infantino, the boss of the Fédération Internationale de Football Association (FIFA),

Interpretação de Textos (Understanding)

VUNESP · 2026

Leia o texto para responder à questão

 

FIFA’s exorbitant World Cup tickets could backfire

 

Gianni Infantino, the boss of the Fédération Internationale de Football Association (FIFA), calls football’s governing body the world’s provider of happiness. At the 2026 World Cup in North America, that happiness comes at a price. The cheapest tickets for group-stage games1 averaged $200; those for the final went for higher than $2,000. The data presented in the chart suggest this year’s World Cup is the most expensive cultural event ever.

 

The cost of happiness

 

Men’s football World Cup, cheapest tickets, $, 2026 prices

 

 

World Cup tickets are usually priced well below what the market might accept. Throughout the tournament’s history demand has tended to surpass supply. Rather than charge more, FIFA has kept prices at levels ordinary fans could afford and distributed seats through lotteries. Broadcasting and sponsorship rights mattered far more to the organisation’s finances than matchday receipts.

 

In 2026 it is different. For the first time FIFA has taken direct control of ticketing, rather than outsourcing to local organisers. It has embraced dynamic pricing, whereby prices rise in line with demand, and opened an official resale marketplace, from which it takes a 15% share from both the buyer and the seller. Even after adjusting for inflation, World Cup tickets across the United States, Canada and Mexico cost more than twice as much as they did in Qatar in 2022.

 

Even if higher prices compensate for weaker sales, FIFA risks damaging the product itself — which could, in turn, hurt its more lucrative revenue streams2. Full stadiums create the noise and tension that make matches irresistible on TV and other screens. FIFA faced embarrassment last year during the Club World Cup, when spectators were reportedly moved towards television cameras at sparsely attended matches. Studies have shown that wealthier fans are quieter and less overtly passionate about their teams.

 

(www.economist.com, 18.05.2026. Adaptado.)

 

1 group-stage games: jogos da fase de grupos. Rodada inicial da Copa do Mundo na qual as nações participantes são divididas em grupos menores para disputar o torneio.

 

2 revenue streams: fontes de receita.

 

The text mainly intends to

  1. compare ticket prices offered from 1994 to 2022 by FIFA.
  2. encourage football fans to pay more for happiness.
  3. show that American, Canadian and Mexican fans are the happiest.
  4. criticize the pricing policy FIFA adopted in 2026.
  5. ensure that stadiums are full in spite of the prices.
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Comentário do professor

Resposta: o texto tem como propósito principal criticar a política de preços adotada pela FIFA em 2026.

O autor aponta fatos concretos: aumento expressivo nos valores médios dos ingressos, adoção de dynamic pricing e criação de um mercado de revenda com taxa de 15% para comprador e vendedor. Essas informações sustentam a avaliação negativa.

Além disso, o texto ressalta consequências potenciais: estádios mais vazios ou públicos menos passionais que prejudicam a atmosfera das partidas e, por consequência, as fontes de receita mais lucrativas, como direitos de transmissão e patrocínio.

Portanto, a intenção central é denunciar os riscos e efeitos adversos da nova política de preços, evidenciando que ganhos imediatos podem comprometer o produto futebol a médio prazo.

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