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Leia o texto para responder à questão FIFA’s exorbitant World Cup tickets could backfire Gianni Infantino, the boss of the Fédération Internationale de Football Association (FIFA),

Gramática (Grammatics)

VUNESP · 2026

Leia o texto para responder à questão

 

FIFA’s exorbitant World Cup tickets could backfire

 

Gianni Infantino, the boss of the Fédération Internationale de Football Association (FIFA), calls football’s governing body the world’s provider of happiness. At the 2026 World Cup in North America, that happiness comes at a price. The cheapest tickets for group-stage games1 averaged $200; those for the final went for higher than $2,000. The data presented in the chart suggest this year’s World Cup is the most expensive cultural event ever.

 

The cost of happiness

 

Men’s football World Cup, cheapest tickets, $, 2026 prices

 

 

World Cup tickets are usually priced well below what the market might accept. Throughout the tournament’s history demand has tended to surpass supply. Rather than charge more, FIFA has kept prices at levels ordinary fans could afford and distributed seats through lotteries. Broadcasting and sponsorship rights mattered far more to the organisation’s finances than matchday receipts.

 

In 2026 it is different. For the first time FIFA has taken direct control of ticketing, rather than outsourcing to local organisers. It has embraced dynamic pricing, whereby prices rise in line with demand, and opened an official resale marketplace, from which it takes a 15% share from both the buyer and the seller. Even after adjusting for inflation, World Cup tickets across the United States, Canada and Mexico cost more than twice as much as they did in Qatar in 2022.

 

Even if higher prices compensate for weaker sales, FIFA risks damaging the product itself — which could, in turn, hurt its more lucrative revenue streams2. Full stadiums create the noise and tension that make matches irresistible on TV and other screens. FIFA faced embarrassment last year during the Club World Cup, when spectators were reportedly moved towards television cameras at sparsely attended matches. Studies have shown that wealthier fans are quieter and less overtly passionate about their teams.

 

(www.economist.com, 18.05.2026. Adaptado.)

 

1 group-stage games: jogos da fase de grupos. Rodada inicial da Copa do Mundo na qual as nações participantes são divididas em grupos menores para disputar o torneio.

 

2 revenue streams: fontes de receita.

 

In the excerpt from the third paragraph “It has embraced dynamic pricing, whereby prices rise in line with demand”, the underlined phrase presents

  1. an example.
  2. a cause.
  3. an explanation.
  4. a purpose.
  5. a disagreement.
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Comentário do professor

Whereby introduz uma oração que explica o funcionamento de "dynamic pricing". Em inglês, essa palavra liga a ideia principal a uma descrição do modo ou meio pelo qual algo ocorre.

No trecho, a oração "whereby prices rise in line with demand" esclarece exatamente o que se entende por dynamic pricing: isto é, os preços aumentam conforme a procura. A vírgula antes da oração indica caráter explicativo, não restritivo.

Gramaticalmente, trata-se de uma oração subordinada adverbial de meio/modo, que desempenha função de esclarecimento ou definição do substantivo anterior. Em termos práticos, funciona como um equivalente a "isto é" ou "pelo qual".

Portanto, a frase sublinhada cumpre a função de explicar o conceito apresentado na oração principal, justificando a alternativa correta.

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